Juventus is a publicly listed professional football club that has established itself, in over a century of history, as one of the most representative and beloved teams in Italy and globally. The Company's core business consists of participating in national and international football competitions and organizing matches. The main sources of revenue derive from the licensing of television and media rights (related to the competitions played); from sponsorships; from stadium and friendly match revenues; from brand licensing activities for the creation and marketing of products; as well as from the marketing of additional services to its fans. Furthermore, the Company derives additional income from the management of multi-year rights to the sports performances of its players.
Our history began with a group of friends united by a passion for football (that very special game recently "imported" from England), who met on a bench in Corso Re Umberto, one of the noble avenues in the center of Turin... it was November 1, 1897, a day destined to forever change the fortunes of Italian sporting history. In fact, from that moment, Juventus is the Italian club that has won the most titles in men's and women's competitions, becoming the most successful and most loved Italian club globally.
Juventus has been at the forefront of expanding its sporting scope by launching a women's sector (starting from the 2017/18 season) and introducing, as the first club to invest in a second team in Italy, the Juventus Next Gen team (2018/19 season) which participates in the professional Serie C championship. Starting from the 2017/18 season, Juventus also invests in the Juventus One project, Juventus's Paralympic team that competes in competitions organized by the Paralympic and Experimental Football Division (DCPS) of the FIGC.
Not only on a sporting level, but the Club's investments have also been made to create a "Bianconeri citadel" in the Continassa area. Today, Juventus owns the stadium, inaugurated on September 8, 2011, and named, starting from the 2017/18 season, Allianz Stadium. On July 17, 2017, Juventus transferred its registered office to the immediate vicinity of the stadium and, starting from the 2018/19 sporting season, the new training center for the Men's First Team became operational. Further recent investments are connected to the openings of the Juventus Museum (2012), the J|Medical (2016), the J|Hotel (2019), and the Juventus Creator Lab (2024).
Furthermore, Juventus owns a modern sports center in Vinovo, now the Allianz Training Center, inaugurated on July 15, 2006, dedicated exclusively to the young players of the youth sector and the women's sector, and has invested in the opening of the Hong Kong branch (2019).
Juventus shares are listed on the Electronic Share Market of the Italian Stock Exchange.